HAPPY New Year

Wishing you a very happy 2014!


Happiness the film:



Happiness the book:

http://www.amazon.com/dp/B00ECECL84 (US)

http://www.amazon.co.uk/happy-Maxus-Irie-Happiness-ebook/dp/B00ECECL84 (UK)


Happiness the website:



And laugh out loud:



Have a great new year!

Maxus Irie x


Laugh out loud

Happy New Year!

Happiness the website: www.captivatingcult.com

Happiness the book:

http://www.amazon.com/dp/B00ECECL84 (US)

http://www.amazon.co.uk/happy-Maxus-Irie-Happiness-ebook/dp/B00ECECL84 (UK)

And why not laugh out loud: http://www.captivatingcult.co.uk/laugh.html ?

Wishing you happiness and love for 2014!

Maxus Irie

Annoy your friends and family – join a cult

The Juliette Stevenson Interview:

A new cult is infesting our streets… but could it possibly be a “nice” cult?

What are cults and why are they bad? This summer a new cult came into existence: Maxus Irie, the “captivating cult of happiness and joy”. The brainchild of author and poet Luke Andreski, Maxus Irie celebrates and promotes happiness, love and joy while at the same time challenging the very notion of what a cult is.

I doorstep Luke Andreski during a conference in his local city, Bristol UK, and ask him some challenging questions about his new project. I begin by asking him, Aren’t cults fundamentally wrong-headed?

“Generally that’s the case,” Luke says as he ushers me into his quiet and studious household, “but my cult is different. Firstly, it is a fun cult, a cult which is meant to make you smile, a cult which is about nothing other than happiness: increasing our own personal happiness and the happiness of everyone around us.”

I suggest that many cults claim exactly the same thing. “But there’s one crucial difference,” Luke says, serving me herb tea in a bone china cup, “and that is that they take themselves all too seriously. They indulge in the cult of the personality, with some ‘holy’ personage at the centre of the whole thing; they claim connection with some higher power; and there are all sorts of hoops you have to jump through to become a member. None of that applies to Maxus Irie.”

In that case, I ask, how in fact do you become a member of Maxus Irie?

“It’s very easy and very transparent,” Luke states, sipping at his aromatic brew. “You simply smile. You simply laugh. And you set yourself the target of making the world a happier place.” He looks at me. “You’d like to hear now how this whole thing came about?” When I nod, he continues, “Well, it is all very simple. I launched Maxus Irie for two reasons. Firstly, out of a sense of love. I love life, I love the world, and I love the human race. I love these things devoutly and I believe that they are all greatly deserving of love. From this love the core principles and beliefs of Maxus Irie arise. Why not have a new belief system, or a ‘cult’, that works purely on the basis of making people happier, and of increasing the amount of happiness in the world? In other words, why not isolate the core beliefs surrounding happiness about which every type of person, no matter what religion they belong to or which nation they inhabit, would be able to say, ‘Yes – I believe in that too!’

“Secondly, I asked myself the question, ‘Why should the orthodox religions or the traditionally religious have all the fun? Why shouldn’t those who are less involved with specific religions or creeds enjoy the pleasures and benefits of prayers, hymns and rituals?’ And my answer was, ‘Let’s create some prayers and rituals and hymns that anyone, anywhere, of any persuasion or religious belief (or of no belief at all) can participate in and enjoy. Hymns and prayers and rituals whose sole aim is to make you feel happier, and to help you share that happiness with those around you…

“So I wrote the book How To Be Happy, The Maxus Irie Book Of Happiness, set up the website www.captivatingcult.com, designed the t-shirts… and launched the cult!”

So are you saying that Maxus Irie, your ‘captivating cult’, is not in fact a cult?

Luke bounces that back at me with a question of his own: “How many cults do you know which call themselves cults? How many cults say, ‘Hey, don’t call us a religion – we’re a cult!’ Or ‘Don’t bother joining us – just smile!’”

Not many, I admit, as I finish my herbal concoction… And then it’s clear that our time is up and Luke needs to get back online to converse with his disciples via the Maxus Irie Facebook page and Twitter.

Once again on the doorstep I ask, Do you have a last message you would like to share with my readers?

“Yes,” Luke replies with a smile. “In fact I do. Tell your readers that life can be painful, so change that. Tell your readers to do something wild today. Tell them to do something good, something lasting, something based solely on happiness. Tell them to annoy their friends and family – and join my cult!”

Luke Andreski’s ebook, philosophy, blog and t-shirts can all be accessed via his website, www.captivatingcult.com. And studiously and happily in his calm and quiet home he continues his work on Being Content: The Maxus Irie Book Of Contentment and his two novels-in-progress Green Messiah and Elven Dogs.


This interview was first published on Jacksonville.com on September 18

A Maxus Irie Hymn – The Garden Of The Sun


We are living in the garden, the garden of the sun

Each spark of life is precious, yes each and every one

We are the necklace of a thousand stars alight on nature’s breast

Each spark is its own miracle, by love and nature blessed


We strive to be the best we are, in happiness and love

We stride through nature’s garden, the shining sun above

We strive to share our love and joy, the whole wide world around

You hear our ardent singing – a wondrous, thrilling sound!


We are strong and we are mighty, yet we are humble too

We will share our mighty energy and gentle love with you

We share the mighty energy of the burning sun above

And transform this human world of ours with happiness and love


We are potent in our happiness, we are generous in our love

We share the mighty energy of the burning sun above

We need no mighty castle, no fortress in the air

If you scale the highest mountain, you will already find us there


If you scale the highest mountain, you will find us by your side

We are part of every living thing, in tooth and nail and hide

We need no mighty army, no weapons wrought with care

Look, thee, in the mirror: you will see us standing there


We are living in the garden, the garden of the sun

Each spark of life is precious, yes each and every one

We are the necklace of a thousand stars alight on nature’s breast

Each spark is its own miracle, by love and nature blessed!




© 2013 Luke Andreski. All rights reserved.

Happiness should be fun


A message from Luke Andreski:

I knew I had a calling for happiness from a very early age. I was thirty when my father asked me what I wanted to be when I grew up. I sucked my thumb for a moment, gazed up into his wise, fatherly face, then, withdrawing my thumb and waving it toward the sky, I cried, “President of the world, Pa! That’s what I want to be!”

Pa didn’t stop laughing for almost three hours. Then he took a sedative, swigged at the bottle of gin he always kept in the top drawer of his desk, tweaked my nose, ruffled my hair, and said, “Hey, son, that’s great news. But let me tell you this for sure – whatever you do, don’t ever grow up!”

I tried my best to follow my father’s advice but following Pa’s advice is something I’ve never been good at. Over the intervening years I grew up quite a bit. I’m now seven three (in heels), long in the tooth, greying of hair and widening of girth. In fact I’m almost as wide as I’m tall – and with each year I draw closer to an ideal representation of a sphere… I’ve become, at least in one sense of the word, increasingly worldly as I’ve aged.

Yet none of this has changed my perspective on life. My wild ambition remains undaunted, as does my dedication to being happy and to helping others find happiness too.

After that perplexing yet formative episode I needed to decide what to do with my life prior to becoming world leader. These things don’t just happen all at once, you see. They take planning, preparation and patience, patience, patience. So, as anyone might have predicted, my mind turned to the notion of joining a cult. I had come to see that it was my ma’s turn to laugh so hard that she needed medication and I was confident that this was the way to do it.

People tell you that you should take your time when preparing to embark on momentous journeys, so I took my time. Years later I researched a few cults. There were some I liked, some I loathed, some I found a little disturbing… and some that weren’t even funny. (“A cult that’s not funny!” I remarked to Ol’ Stephanie, my wife. “What’s the point of that???”) Eventually I joined a cult that claimed that it wasn’t a cult at all. It was called the Church of the Third Veil. After three months of orgies and meditation I went home and told my ma. I couldn’t wait to see her face! “Ma,” I said. “You won’t believe what I’ve gone and done!”

I told her all.



I was in a response-free zone.

It was like talking to the corpse of a poor conversationalist in the final stages of putrefaction.

So I embellished the facts a little. “What d’ya think of that, Ma? Pretty amazing, eh? …Ma?”

When that got me nowhere I embellished the facts a lot: techniques, positions, more techniques, more positions, everything – but to no avail. Ma didn’t even break a smile. “Go to it, son,” was all she said – and “That’s my boy!” and “Give ’em hell!”

So I did.


The Church of the Third Veil sacked me some three years later, by which time I was their Spokesman for Alien Invasions, Hostile Incursions, Renditions, Water Boarding, Foreign Affairs and The Environment. As I later told Ol’ Stephanie, whom I’d recently divorced, this was quite a blow. For a brief few weeks I suffered a diminution of my normally miraculous “h”-factor. The sense of happiness that had kept me ticking over even when the engine of my life stuttered and stalled was still there, deep inside me, throttling hard, but for a scant year or two it felt muted, dulled, daunted by the tribulations of life and time. Had I taken a wrong turn in life? Had it all gone horribly wrong? Was I plummeting into an abyss from whence I could never return? However, being almost perfectly ball-shaped by then, I bounced back in no time at all and came up with an alternative ploy.

After a most peculiar initiation I joined that sinister and litigious cult, the Savantologists. The Savantologists are a very different kettle of fruit and vegetables from the frankly raving Church of the Third Veil – and their path to enlightenment is a very merry and expensive one. But one thing kept me going. The sight of me, Luke Andreski, being enlightened, would be a sure-fired way of making Ma laugh!

So, poorer, thinner, older and wiser I found enlightenment of the Savantological kind… and went home with a great big smile on my face. I went in to my mom and she was there, in the chair she always sat in, and she looked up at me with that look she always gave me, and I showed her the new, enlightened me. “Look, Ma! It’s me!”

I even did a twirl.

Ma didn’t laugh.

She didn’t even smile.

She just gave me that mean, beady look that any son knows spells truble and said, “Son, your pa’s not very happy…”

“Pa’s not happy?” I tremoloed – all a tremble with worry and doubt and that extra little tingle of fear that I always got when my pa was mad. (What he did to those neighbours when they parked their car in front of our drive is another story entirely…)

“Wh – why, Ma? Why’s Pa not happy?”

“It’s you, son,” Ma said.

“Me, Ma?” I squeaked.

“Yes, you, son.” She looked at me long and hard, then said, “What’s all this following this and following that, son? What’s all this ‘being this’ and ‘being that’? What all this to-ing and fro-ing and um-ing and ah-ing when you were meant to be a force for good, a leader of men, a finder of truths… president, for crying out loud, of the whole wide world? Isn’t that what you said you were going to be? Isn’t that what you told your pa?”

“Ma!” I said. “Why, Ma – !”

There were tears in my eyes. Then there were tears on my cheeks. Then there were tears dribbling down my chin. I wasn’t completely sure whether they were my tears or Ma’s… but after an hour or so of sobbing I took a grip of myself. It hurt. “Ma!” I cried again. “You’re right! Pa may be away with the fairies and the wrong side of the kitchen but that doesn’t mean I don’t want to make him happy – so that’s just what I’m going to do!”

Ma snorted. She rocked to and fro, back and forth, in that old chair of hers, puffing on her pipe. The fragrant smell of Satan’s Finest Gold Blend filled the room. “Ma!” I yelled. “Put that out! You don’t need that!” And then it hit me. It hit me like a meteorite knocking the earth back to the age of the dinosaurs. It hit me like a sack of calf livers dropped from the highest building in the world. What Ma needed, what everyone needed, and what Pa needed most of all, was a simple straightforward route to happiness – one that didn’t need medication or hallucinogens or weird science… or bizarre beliefs or inner circles or a whole load of money and time… just something simple, just something friendly, just something happy… just something nice!

“Ma!” I said, my brain lighting up like a bowl of fruit beneath an impressionist’s brush – “Ma! I know what I’m going to do! It’s obvious! I should have knowd it all along!”

“Oh yes, son? And what’s that?”

“Ma! Ma! I’m going to start MY OWN CULT!”

Ma pulled her pipe from her lips. Her jaw fell. I think I had surprised her for the first time in her life. She looked like a horse that had recently chewed on a wasp.

“I’m going to start a happy cult, Ma! A nice cult! A captivating cult! A cult of happiness and joy! And why should religious folk have all the fun, Ma? With their hymns and their rituals and all their goings-ons and prayers! Ma! I’m going to invent some rituals and hymns and prayers of my own! Rituals and hymns and prayers for everyone. Rituals and hymns and prayers that atheists can do and sing and pray! Rituals and hymns and prayers that agnostics can do and sing and pray! Rituals and hymns and prayers that Christians and Hindus and Muslims and Jews and – and Zoroastrians and Zarathustrians can do and sing and pray! That everyone and anyone can do and sing and pray just to be a little happier! That’s what I’m going to do, Ma! Just you wait and see!”

And my ma’s chair creaked.

Back and forth.

To and fro.

Creak cra-creak  creak.

Creak cra-creak creak.

And then I realised that it wasn’t my ma’s chair creaking at all. No. It was my ma laughing… and my ma laughed like a creaking chair for a very long time.


Happiness – the website:


Happiness – the ebook:

                                (US) http://www.amazon.com/dp/B00ECECL84

                                (UK) http://www.amazon.co.uk/happy-Maxus-Irie-Happiness-ebook/dp/B00ECECL84

                                (Elsewhere – just try your local Amazon)

Happiness – the t-shirt:




“Maxus Irie” is the intellectual property of author and poet Luke Andreski


Maxus Irie Logo


“Maxus Irie”, “maxus irie”, “MI” as an acronym for Maxus Irie, “The captivating cult of happiness and joy”, “Captivating cult”, “captivatingcult” and all variations thereof are the intellectual copyright of Luke Andreski.

Luke Andreski has also asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of How To Be Happy The Maxus Irie Book Of Happiness. All rights to publication, distribution or serialisation, in any form or in any media, are reserved by the copyright holder. No part of How To Be Happy The Maxus Irie Book Of Happiness may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, recording or otherwise, without the prior permission in writing of Luke Andreski. Electronic copies may be purchased from http://www.lukeandreski.com or Amazon but are sold for sole use only and must not be copied for the use of anyone other than the purchaser or as a once-only gift from the purchaser to one other person for their sole use. The concept, ideology, creed, philosophy, belief system, slogans, logo, trademark and brand of Maxus Irie are the sole property of Luke Andreski and must not be used without his prior written permission. The concept, phrase, slogans, logo, trademark and brand of “Captivating Cult” and “captivatingcult” or any variations thereof are the sole property of Luke Andreski and must not be used without his prior written permission.

© 2013 Luke Andreski. All rights reserved.