Is a cult a cult if it calls itself a cult?
Is a cult a cult if it denies it is a religion?
Is a cult a cult if it is fundamentally secular?
These questions are all raised by the phenomenon of Maxus Irie, the so-called ‘captivating cult of happiness and joy’. Visiting the website http://www.captivatingcult.com you might think that you have stumbled upon something fundamentally innocent, particularly if you click on the link to be ‘transported to another place’…. but can a cult ever be truly innocent?
Judging by the t-shirts, I suspect the answer may be “Yes”.
To be transported to another place: http://www.captivatingcult.co.uk/laugh.html